We’ve all experienced the disappointment of spending some serious time and effort carefully crafting an awesome blog post, only to have it sit untouched and unloved when the audiences just don’t show up. Businesses find a particularly challenging road to getting eyes on their blogs since most of their blogs are simply self serving advertisements that people will actually go out of their way to avoid.
Still, for the businesses that are actually putting out useful audience-first content, there are 3 VERY easy things you can do after every blog post that will up the chances that people will at least know your content exists. These are simple, fast, and free. None of them will suddenly drop thousands of eyes onto your blog where there were no views before, but they will definitely give you that little push to get you started with building an audience for your blog!
1. Post the URL to Google + – This is one of those things we ALL know we should be doing, and yet – in a world of Facebook and Twitter, we never really remember to do, and that’s a shame. It’s no huge secret that Google gives extra “Google Juice” to the products it owns, and in an attempt to get us all to “finally come around” to the red-headed step child of a social network, Google gives content posted on Google + a little extra power over content posted on the more popular networks.
Admittedly, there aren’t as many people who are going to see your post there (I’ve heard people joke that if Facebook is a bustling world of it’s own, you could probably fire off a cannon on Google +’s main thoroughfare and not hit anyone), but that’s not really what you are for. The biggest reason to post your article on Google + is to get it quickly indexed and moved a few paces forward on Google.
That’s not to say that there aren’t any human eyes on Google + though. I keep finding articles about people (some of them are even major influencers in the business, marketing, and tech worlds) who actually prefer the platform over the more commercialized Facebook and Twitter, so definitely, make sure that what you post there still makes sense for human consumption. Still, for those of us to believe in keeping things simple, focus on Facebook and Twitter for human audiences, and Google + for technical reasons.keep reading